![]() It’s an insight into one of the hardest-working yet quietest rappers in the game. The Billboard cover story also covers Travis’ creative process, his bizarre “abstract mantra” of Mission 28, and his tight-lipped nonresponse to persistent fatherhood rumors with Kylie Jenner. I bet other n-s at radio shows don’t do this.” “See, that’s the difference between me and these n-s. Birds In The Trap Sing Mcknight (Vinyl) Travis Scott (Artist), Multi-Artistes (Composer) Format: LP Record. “Bringing the bird,” says Scott, is money out of his pocket. Hence the burly stagehand who is currently strapping Scott into a harness for his mechanical bird - the centerpiece of his Lamar tour set, and, now, the radio showcase. Scott’s a friend and fan of Sean (“That motherf*cker can rap”), but he still has a competitive streak. ![]() “I don’t want rap to feel so disposable,” he says. Scott’s massive bird is more than a theatrical tool - it’s a physical manifestation of both his competitive streak (what else could possibly stand up to a Lamar performance?) and his ambition. Travis is willing to cart the massive prop around on tour and incorporate it into so many of his performances - despite the cost of transportation and setup - because it brings a dimension of dedication that he thinks other artists lack. He explained their significance in the cover story of this month’s issue of Billboardthat profiled both his insane work ethic and his lofty aspirations. While they’re visually interesting and tie into his Birds In The Trap Sing McKnight album title, they do have a much deeper explanation in Travis’ mind. If Rodeo showed that Travis Scott is comfortable coloring outside hip-hop's lines, Birds in the Trap Sing McKnight shows he’s capable of creating a masterpiece. He brings street anthems in bunches (way back, coordinate, through the late night) and his confidence beams on the intimate first take and guidance,' a Latin-tinged R&B track la One Dance. They’ve also become notable for the giant, animatronic bird Travis stands atop while performing (he has a second one in a cage as part of his stage setup). Sharp storytelling and warm synths give Birds a surreal, cinematic feel. By the time The Weeknd and TRAVIS serve up a smooth send-off on Wonderful," you're in the Trap for life, and you won't want to leave.Houston rapper Travis Scott’s shows have become legendary for their over-the-top levels of energy and wild crowds. "Way Back" drips into a searing guitar solo as "Sweet Sweet" fires off one of his stickiest hooks to date. "The Ends" veers between a haunting hum and a verse-for-verse tandem of our protagonist and Andre 3000 of OutKast. Kendrick Lamar delivers hard-hitting and hypnotic bars in the middle of "Goosebumps" just before a signature chantable chorus. Over the course of 14 tracks, TRAVIS threads together an engaging, enthralling, and epic patchwork of anesthetized and apocalyptic production, mind-numbing raps, and glorious hooks punctuated by an A-list cast of collaborators. Pitchfork claimed, "SCOTT's second studio album, Birds In The Trap Sing McKnight, is the Houston rapper's most concise and cohesive project to date, adding, "He has always been a mood-setter and a vocalist, and he is in full command of the vibe, tone, and mood of this entire project more than ever." Houston Press wrote, "SCOTT's playground is chaos the pure and unbridled variety that some have tried to emulate live but have ultimately settled for second place," while W Magazine fittingly dubbed him, "Your new rap superhero." Billboard described the album as "his own trap opera," and Rolling Stone profiled him extensively. In addition to inciting widespread fan fervor, Birds In The Trap Sing McKnight has drawn overwhelming critical and tastemaker support across the board. ![]() Travis Scott's critically acclaimed sophomore release debuted at #1 on the Billboard Top 200 and Billboard Top R&B/Hip-Hop.
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